Download PDF Google Ads (AdWords) Workbook: Advertising on Google Ads, YouTube, & the Display Network (2019 Edition)
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Google Ads (AdWords) Workbook: Advertising on Google Ads, YouTube, & the Display Network (2019 Edition)
Download PDF Google Ads (AdWords) Workbook: Advertising on Google Ads, YouTube, & the Display Network (2019 Edition)
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Product details
Series: 2019 Edition (Book 2019)
Paperback: 346 pages
Publisher: Independently published (February 4, 2019)
Language: English
ISBN-10: 1795757930
ISBN-13: 978-1795757935
Product Dimensions:
8.5 x 0.8 x 11 inches
Shipping Weight: 2.2 pounds (View shipping rates and policies)
Average Customer Review:
4.4 out of 5 stars
43 customer reviews
Amazon Best Sellers Rank:
#118,430 in Books (See Top 100 in Books)
The AdWords Workbook by Jason McDonald is the indispensable guide for the small business owner or nonprofit. McDonald has been teaching classes on SEO and AdWords marketing since 2009, so it's no surprise that his book is so thorough in its presentation. Beginning with a run-down of AdWords basics, the book goes on to discuss how to come up with valuable keywords for effective SEO, and how to use Google's Youtube service for more leverage. In addition, there is a detailed chapter on the best strategies to avoid AdWords notorious ''Gotchas'' that can inhibit your advertising and cause you to waste money. McDonald emphasizes that the majority of AdWords users believe it is only effective for SEO, but they are missing out on other critical benefits that are not as widely known. He specifically focuses on Google's Display Network of affiliated sites, showing how it's possible to get even more visibility. Helpful screenshot images further illustrate the point, accompanied by easy to follow step-by-step instructions. Included is an AdWords tool book that can be downloaded for free that's chock-full of useful tips and tricks and helpful resources.The Internet has changed the face of business advertising dramatically in the past several years. With all the conflicting information out there, as well as marketing companies vying for our attention, the modern entrepreneur needs all the help he can get in order to navigate such treacherous virtual terrain. Luckily, experts like McDonald are willing to share their hard-earned knowledge with the rest of us, in the hopes that we will fair better our first time around.
When it comes to internet advertising, Adwords by Google is in a league above the competition. There is however a small catch. Its not simple, some may even say it is flat out difficult to understand which makes it almost impossible to undertake a successful Adwords campaign. Enter Jason McDonald with his guiding light in the form of this new workbook. Adwords Workbook 2017 Edition. I have already spent countless hours not only reading but utilizing several other resources provided. There are videos to watch that really break down Adwords into a step by step procedure that anyone will be able to understand. The worksheets are definitely my favorite as they seem to keep me on task for success with the program. When learning from his system it becomes clear why Jason McDonald is an accomplished instructor with thousands of students. I wasn't expecting it but found the section regarding YouTube to be extremely informative and in my opinion it added to the overall value of this system. The tool book is the real shocker. Honestly I would have paid the full price and possibly more just for access to all these tools. I particularly enjoyed the tools for making Adwords more affordable as it can be costly. I really feel like I have moved from an inexperienced user of Adwords to someone who can not only navigate the system but someone who is proficient in using it in a successful fashion. I will be on the look out for more learning materials from McDonald. I would really love to hear his personal opinion on using Instagram to advertise. Plenty more million dollar ideas to come I'm sure!
Ah, the devil you know is always easier to tame than the devil you don’t. AdWords is amazingly powerful once you understand how to tame it so that it works for you and help earn you money rather than just take your money. In this 2017 edition of the AdWords Workbook, the author, Jason McDonald, outlines for you in simple easy to understand terms what you need to know to harness the power without falling victim to its deceptive, easy glamor. Jason walks you through exercises and even provides real life example and worksheets to get you started and then up and running using AdWords to place your business in front customers that you target. He starts at the beginning – showing you how to brainstorm and research to come up with the most effective target words to get your company top placement for relevant searches in Google – thus engaging your audience rather than targeting the entire world – and giving you the maximum ROI. He then explains the little understood Google Display Network that AdWords runs on in addition to the search network that you expect it to work with and how you can avoid its pitfalls. The Google Display Network has its place for some businesses though, so it is explained in detail and outlined for best use as well. Next, he teaches you how to optimize your ads so that they appear on the search network when you want them to (not when it’s most profitable for Google) by utilizing keywords effectively and organizing your campaigns and ad groups effectively by using a balanced approach when using keywords for clicks and conversions. Even placement and advertising best practices for high ROI on You Tube is covered. Jason also walks you through how to interpret what you see in the metrics for your ads so that you can understand how effective they really are. From AdWords Tracking to Google Analytics, you now have effective means to evaluate your clicks and actual conversions so that you can fine tune your ad placements. Complete with a top ten free tool list for AdWords, this book puts the power of marketing your business in your control.
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