Free Ebook Lovemarks, by Kevin Roberts
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Lovemarks, by Kevin Roberts
Free Ebook Lovemarks, by Kevin Roberts
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Review
"A different type of Valentine." -- Media Wire, February 13, 2004"Lovemarks is an exquisitely designed book whose layout is as engaging as the overarching themes.." -- Chicago Sun-Times, April 15, 2004"Lovemarks is the groundbreaking answer to one of the hottest questions in business today." -- Book Trade News, March 2004"The ultimate capitalist fantasy." -- National Post, May 22, 2004
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About the Author
Kevin Roberts is CEO Worldwide of ideas company Saatchi & Saatchi, one of the world’s largest and most successful creative organizations, handling more than fifty of the world’s most valuable global brands. Heading a team of more than seven thousand people in eighty-two countries, Roberts led Saatchi & Saatchi to become both Advertising Age and Adweek magazines’ Global Agency Network of the Year in 2003. He is the author of the best-selling book Lovemarks: the future beyond brands (powerHouse Books, 2004), which has now been translated into fourteen languages, with more than 150,000 copies in print.
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Product details
Hardcover: 248 pages
Publisher: powerHouse Books; Revised Edition edition (December 1, 2005)
Language: English
ISBN-10: 157687270X
ISBN-13: 978-1576872703
Product Dimensions:
8 x 0.9 x 9.7 inches
Shipping Weight: 2.2 pounds (View shipping rates and policies)
Average Customer Review:
3.9 out of 5 stars
65 customer reviews
Amazon Best Sellers Rank:
#287,694 in Books (See Top 100 in Books)
Very interesting to me but some might feel there are parts that are overthought. Ad agencies can sometimes get stuck in thinking details to death but Kevin reminds us finding emotion and connection is more important than stacks of research that can contradict and confuse.
The book is good but not great. It's not that I had any major disagreement with anything it says, it's just that there is really nothing new in this book, nothing that I have read or lived through a hundred times before. There weren't any "a-ha moments" or breakthrough insights. If you've never read any marketing or branding books before, then you'll probably benefit by reading this. If you're like me, and have read many, many marketing and branding books, you will learn nothing new. When you're the CEO of Saatchi & Saatchi, your book is going to get published; if I had written this book and taken it to a publisher, they would have laughed at me and my incoherent writing style. Some of the concepts in this book, by the way, are also found in the old book "Raving Fans", which I think is more useful. On the positive side, some of the stories are compelling, and the photography and imaging are really interesting (I own the book, not the Kindle edition). Just don't think for a second that this book will turn you into a marketing or branding guru. It won't.
Not even a real kindle book. Pages are images not text, can't read on a mobile device or resize text within screen. Content is lightweight and doesn't give practical know how that businesses need. The least useful brand book I have ever purchased. Will be asking for a refund, have never felt the need to do that before.
Working at Saatchi & Saatchi, this is a must read. Not a handbook, not a guideline book. A philosophy book. Most of the topics outlined are just common sense and daily life knowledge applied to business. Most of this knowledge you use it already, sometimes a little help is needed when appliyng it. This book guides you through.
got iot for a frien but then i read it and love it ... Much fun to read, nice stories, great things to learn ... also very easy going reading
Don't buy this book... It must be from 1999.
A must read for everybody who are interested in brands and how to create a great brand. Loved it.
Love the book
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